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Press Stuff & Marketing - THE LAUNCH

Created at August 12, 2009
Created by Kalle Max Hofmann
Deadline Not set
Shots given 39
Wreckupations Lawyer, Producer, Writer, Marketing / PR
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Description

People, after two years of hard work the day has finally come - Snowblind will be released on the web in the first week of November! That means THIS WEEK!!!*

The SD version of the film (480p) will become available on various platforms, which we'll reveal once they start their rotation. The HD version and all the bonus content will be sold for low prices so we can hopefully make back the money we put into Snowblind, so we can shoot Vampyre Princess 3D with that money :D

Since we're really reduced to a core team due to completely running out of money, we're depending on you to help us push this thing to a rolling start! Any ideas what we can do to get some media (preferrably online) coverage are much appreciated!

So let us know, which websites, blogs and communities should we contact? What forums and networks are you a member of that you can post in?

Also, we could use some ideas how to convince people to give us coverage - for example, in Germany the film "Machete" is released this thursday. We hope this will help to get more understanding for the concept of Grindhouse by local media. What strategies could we use to benefit from the launch of this similar-minded film?

We are open to all ideas and very thankful for your participation :D

Thanks,
Kalle-Max ^_^


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Kalle Max Hofmann June 01, 2011 13:33 Production Leader 1 Thumb-up
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Snowblind On The Air, Again!

The large south-german youth radio station "ON3" has done another little report on Snowblind and it's humble creators ;-)

It's only about 3 minutes long and I get to say something like two sentences - as the new German CC movie "ExoDos" is also a topic that gets some air time.

http://on3.de/element/10757/creative-commons-statt-urheberrecht-lizenzen-aus-dem-baukasten

Strange result considering the interview took 30 minutes, and my second statement is even put into a wrong context, but hey. Any publicity is good publicity, and we're very thankful to ON3 because they really made it a habit to report on Snowblind every other month :D

Unbekonwnst to us, they had mentioned Snowblind again in mid-2010, after doing a TV and radio interview with us in the beginning of that year. The article is actually about the YouTube project "The Life In A Day".... still they do not fail to put our names on one level with Ridley Scott and big-time German director Sönke Wortmann 8D

http://on3.de/element/6759/the-life-in-a-day-youtube-fame-auf-dem-naechsten-level

Well I think this is really something to write your mum a postcard about ^_^

So thanks ON3, you have our eternal gratitude...!
(still you could try and spell my last name right for once hehhe)

Kalle-Max ^_^

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R.Ashwin kumar March 08, 2011 18:23 1 Thumb-up
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Rotoscope Artist

I'm looking for job at roto,keying&paint
as feelancer

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Kalle Max Hofmann May 04, 2011 12:01 Flag

That's true, all work on Snowblind has (thankfully) been concluded. Still we'll be happy to keep your contact for future reference =)

Thierry Gschwind March 09, 2011 08:54 Flag

The movie is already finished.

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Kalle Max Hofmann January 20, 2011 22:22 Production Leader 4 Thumb-ups
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Snowblind in Deadline Magazine

For our German-able friends (Seppo!), here's a scan of yesterday's Deadline Magazine. It's a pretty good fanzine with a focus on Horror films, appearing bimonthly in good, heavy-weight printing quality. This issue is special cause it marks the 25th anniversary, and that in the hard times of "print is dead"!

So all you Germany-based movie fans (or Austria and Switzerland for that matter) run out to your local dealer and grab a copy to support those guys =)

Oh and yeah about the content of the review, it is very favorable, saying the only weak point of the film would be that the pacing could be tightened. Everything else from acting to camerawork and effects was well liked, concluding in an overall rating of "very good" :D

Cheers,
Kalle-Max ^_^

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Comments

Sami Laulajainen January 23, 2011 19:28 Flag

@KMH And the same people who cut the masterpieces wonder why the other people streams from the net.. (not me, I've just heard :D )

Kalle Max Hofmann January 22, 2011 20:22 Flag

Yeah TV is the worst when it comes to cuts. Some 10 years ago, "Die Hard 3" was on - Brucey enters the elevator escorted by four armed baddies... cut... the elevator door opens, the guys lie on the floor. That was the moment I ripped out my TV cord and threw it in the trash. That's why no TV programme has ever stained the virgin soul of my 42" up to this day ^_^

Sami Laulajainen January 22, 2011 17:51 Flag

Sounds like Finland in the 1980's I still have a VHS - tape recording of "Alien" which was cut before it was aired in Finnish television. The spaghetti scene was mainly all cut away. "Ok, now its PG" :)

Banning was not that common, but that one :
http://www.imdb.com/title/tt0091313/
Was banned here because the Soviets wanted it :D

I taught the EU forbids the cutting of the film. At least that's why they don't cut films here anymore.

Kalle Max Hofmann January 21, 2011 12:22 Flag

No Sami, that means no violence was removed from the movie to get a lower age rating ;D This checkbox is there because Deadline is mainly a Horror magazine where gory details are very welcome, and also in Germany violence leads to "18+" rating much faster than in the US for example, also a lot of films get banned completly if they are considered unhealthy for youth. Actually they are a bit paranoid over here, but in exchange erotic content is mostly considered to be NOT harmful 8D

Sami Laulajainen January 21, 2011 08:56 Flag

The little that I understood, looked nice to me.

"Cut: nein" No editor? So you used the Blender autocut to edit the film? :D

Kalle Max Hofmann January 20, 2011 22:48 Flag

Totally; it's just that good-old western-style. But many people of today's hectic world are annoyed by this... can't argue with personal taste!

But thank you anyway, Angela :D

Angela R. January 20, 2011 22:44 Flag

Bah! I insist that the pacing is not a bug, but a FEATURE. ;)

Seriously, congrats!

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Hannu Hoffrén November 10, 2010 12:30 3 Thumb-ups
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Snowblind at BlenderNation

Bart Veldhuizen from www.blendernation.com kindly gave the opportunity to spread the word about Snowblind by having an interview with me. * bows at direction where Bart might locate *

Check it out: http://www.blendernation.com/2010/11/10/snowblind-special-effects/

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Angela R. November 01, 2010 19:59 4 Thumb-ups
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I could mail some Italian webzines...

...as soon as the SD version is available.

Do you have a little press release package ready for them?

Perhaps it should be translated into different languages for "local" use by your loyal fans?

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Angela R. November 08, 2010 08:37 Flag

Thanks, will get cracking on it ASAP! 8)

Kalle Max Hofmann November 08, 2010 00:46 Flag

Angela I have finally posted the press text! Check it out right here in this very task :D

http://www.wreckamovie.com/shots/show/7749

Hannu Hoffrén November 02, 2010 22:47 Flag

Yep, pub round is a must! (I think I owe you a pint or two ;) )
By the way, cgnews just tweeted about Snowblind's new pages and there's a link in the forums too!!1!11

Kalle Max Hofmann November 02, 2010 18:41 Flag

Yeah totally Hannu... we should go out for some beers sometime again :D And thanks for your nice comments on the trailer =)

Hannu Hoffrén November 02, 2010 18:17 Flag

Hey, a new trailer! That was great, best of 'em all I think. Nicely rolling fast cuts on the "like hell she is" part.

It's been what, like couple of months since seeing the movie, visiting WaM festival & Assembly and already now seeing this gives nice feelings of nostalgia. I miss the summer!

Kalle Max Hofmann November 02, 2010 16:59 Flag

Yeah well I hope the trailer is okay, I'm not really that happy with it... but I had to make it myself on top of all the other work, hard to find motivated personell these days ;P

Angela R. November 02, 2010 16:38 Flag

Yeah, things are a bit slow nowadays, I assume it is due to the summer dip in combination with the difficult new start of school / business years...

Hopefully things should improve thanks to Snowblind, and then around Christmas when people are off from school/work in the worst case!

And, I am going to check out the new trailer right away! 8D

Kalle Max Hofmann November 02, 2010 13:46 Flag

Well Angela another good idea - in theory... The only problem is: I'm afraid wreckamovie is really very, very low-key at the moment. Not much going on here, and I guess a task like this wouldn't get much more participation than this one here. Good thing we have faithful power users we can rely on, like yourself :D

Because WAM is obviously very important to us, we've plastered our materials with links to it... so I hope there will be a rise in activity over the next couple weeks, as Snowblind hopefully spreads... After all, this films existence is kind of a proof that there is also action, not just talk here ;P

And because I'm serious about WAM, I've also updated the Snowblind production with the BRAND NEW LAUNCH TRAILER, so you guys are the first to see it, world exclusive ;D

Check it out at the Snowblind main page =)

Angela R. November 01, 2010 22:42 Flag

Yeah, that should work, but as you said, having some facts to ramble would help much. 8)

You could probably set-up a task for people to list the sites they have contacted, just like Energia did to promote their trailers when they were released:

http://www.wreckamovie.com/tasks/show/1247

Kalle Max Hofmann November 01, 2010 20:34 Flag

That's a brilliant idea!

So far, we do have a posh-talk press release, but experience with this has been pretty bad... At one point, we sent out the press kit to 700 editors and got ZERO replies! So I think the way to go is using your own words to highlight the aspect of Snowblind that is the most relevant to the people you're talking to... But we should probably put up some facts here so you guys can build on those!

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Kalle Max Hofmann November 08, 2010 00:44 Production Leader 3 Thumb-ups
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Some facts for you to use

Howdy Guys & Gals,

I've written up some facts that you can translate into your own language - or even own words, it's more about the facts not the way it's written - to contact local blogs, forums or websites.

Snowblind has many aspects to its production, so it's probably best just to highlight the ones most interesting to the peoople you're writing to, so the text doesn't get too long.

You can offer editors free downloads of our stuff, in case they are interested they should just contact us and say who they're writing for and then we'll shell out a couple of free links. This costs us money from our hoster, but it seems freedom isn't really free these days ;D

Of course we're very open to your suggestions regarding the text!

Okay here goes:
----------------------------------------------------
SNOWBLIND – "The Post-Apocalyptic Spaghetti Western" was shot by a posse of German movie enthusiasts who were united by their strong love for 70s and 80s grindhouse cinema. With their daring concept of "cowboys with motorbikes" they were able to draw a lot of professionals to both sides of the camera. A cast of fresh talents from the US, the UK, Australia, Ireland and even South Africa make the film truly stand out. And Wim Wenders, one of Germany' most renowned directors, crowns the film with one of his very rare guest appearances as an actor.

Snowblind was produced entirely on private funds, and used the help of the online community "wreckamovie.com", which was funded by the makers of internet phenomenon "Star Wreck".

After 18 months of hard work, Snowblind had it's world premiere on the 20st Emden International Film Festival on the 7th of June 2010. Since then, the film has toured several countries, winning "Best International Picture" at Belfast's Yellow Fever International Film Festival.

As of now, Snowblind has been released world-wide on the internet, with the SD version being available for free through partners like YouTube, RapidShare and WasabiTV.com.au

Thanks to the work of its community, Snowblind has subtitles in 7 languages available from the start which can be activated at the push of a button, thanks to YouTube's CC-feature.

With this new way of distribution, independent film making has come full circle. The force behind a project powered by sheer ehthusiasm is made most apparent by the fact that a stereseoscopic 3D version is also in the works, nearing its completion. SNOWBLIND 3D is scheduled for a december release and will again be made available through internet and IPTV.

Links:
Home page:
www.snowblind-film.com
Streaming on YouTube:

Streaming/Download on RapidShare:
http://free.rapidmovies.com/player_snowblind.html
http://www.wreckamovie.com/snowblind
The latest trailer for Snowblind:

Facebook-Fanpage:
http://www.facebook.com/Snowblindfilm
Wreckamovie.com, the interantional film making community:
TV-report on the Snowblind shoot:

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Kalle Max Hofmann November 01, 2010 00:04 Production Leader 2 Thumb-ups
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Promo Ideas for the Snowblind Launch?

People, after two years of hard work the day has finally come - Snowblind will be released on the web in the first week of November! That means THIS WEEK!!!*

The SD version of the film (480p) will become available on various platforms, which we'll reveal once they start their rotation. The HD version and all the bonus content will be sold for low prices so we can hopefully make back the money we put into Snowblind, so we can shoot Vampyre Princess 3D with that money :D

Since we're really reduced to a core team due to completely running out of money, we're depending on you to help us push this thing to a rolling start! Any ideas what we can do to get some media (preferrably online) coverage are much appreciated!

So let us know, which websites, blogs and communities should we contact? What forums and networks are you a member of that you can post in?

Also, we could use some ideas how to convince people to give us coverage - for example, in Germany the film "Machete" is released this thursday. We hope this will help to get more understanding for the concept of Grindhouse by local media. What strategies could we use to benefit from the launch of this similar-minded film?

We are open to all ideas and very thankful for your participation :D

Thanks,
Kalle-Max ^_^

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Kalle Max Hofmann November 01, 2010 12:31 Flag

Yes you're right... and sounds good about the boards :D

Seppo Hiltunen November 01, 2010 07:22 Flag

It is good that the original film is in english. It helps to spread the word to every nation, where people understand english. The subtitle task has made the film available for those interested in the genre but not so good fluency in english skills.

I think in german speaking countries the novelty of the film using crowdsourcing in the process may be the one thing to mention. One other thing to mention is that the film is feature length.

I have two finnish forums (bulletin boards) in my mind, where I am writing my opinions almost on daily basis, therefore it is ofcourse natural, that I post an article of the availability of Snowblind there.

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Kalle Max Hofmann July 13, 2010 13:17 Production Leader 3 Thumb-ups
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Your Festival Suggestions?

Now that the screeners for Snowblind are ready, we could use your advice on what festivals we should approach.

As you may know, most of the bigger festivals take a fee for entries, so we're rather looking for dedicated genre festivals that may have a real interest in showing Snowblind to the world.

Any ideas?

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Kalle Max Hofmann October 03, 2010 14:35 Flag

Okay we've uploaded the film to Maacindia 2010 now... Funnily enough, on the ftp site you could see the other folders that had already been uploaded. There was stuff like the new Robin Hood there in the "best international VFX feature" category, so I think our chances are close to zero. But as a wise man once said, "who fights, may lose - who doesn't fight, has already lost" ;P

Kalle Max Hofmann September 11, 2010 18:41 Flag

Cool, he can directly get in touch with us via snowblind(at)mangofilm.de !

Thanks :D

Cary Woods September 11, 2010 17:15 Flag

I think the Indianapolis Film Festival would be interested and the executive director is a friend. How best would you like to proceed with a contact.

Kalle Max Hofmann September 07, 2010 14:03 Flag

sure, but that makes the film almost four minutes longer... and since it's already quite slow-paced, that could just push it over the border to boring. I guess I'll send them the normal version and if they insist, they can set playback to 24 ;P

Thierry Gschwind September 07, 2010 13:46 Flag

Just slow down your movie by 4% and it will be 24fps.

Kalle Max Hofmann September 07, 2010 13:33 Flag

That's a good idea Hannu! Especially because it's free and you can submit online - so we should definitely give it a shot :D

I only wonder if they're serious about 24fps or if that's just some kind of a metaphor for film, like celluloid ;D

Hannu Hoffrén September 07, 2010 11:11 Flag

Best Visual Effects Feature Film 2010: Studio/ Professional Category - INTL

http://www.maacindia.com/24fps-awards-2010.aspx

Kalle Max Hofmann July 14, 2010 22:59 Flag

Thanks guys!
@Seppo: We'll check those out, thanks for googling that for us ;P
and @ Harald: FFF unfortunately said they won't screen any German films because they get to many complaints from the audience. Really that statement made me wonder if I should forget about movies and pick another compassion. For about 5 minutes ;P Really, I highly esteemed those guys but now I couldn't care less.

Harald Weber July 14, 2010 19:03 Flag

Na ja ... du kannst dich ja mal an Ralf Kemper wenden ...

http://www.spontitotalfilm.com/sponti/festival/fest10/fest10_1.html

Kassel ist zwar nicht der Nabel der Welt, aber soooo furchtbar ist es nun auch wieder nicht. ;)

Fürs Fantasyfilmfest ist es möglicherweise schon zu spät.:
http://www.fantasyfilmfest.com/

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Kalle Max Hofmann September 05, 2010 01:34 Production Leader 6 Thumb-ups
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Best International Film at YFiFF Belfast!

Yay, Snowblind won it's first award! The Yellow Fever International Film Festival, which took place at the end of august in Belfast, honored Snowblind as "Best International Film"!

An unexpected surprise if I may say so... and the best of it; local born actor Stephen Patrick Hannah was there at the event to pick up the award! Oh the honor!!!

Thank you Stephen, and thanks a million to the awesome crew of the YFiFF and their awesome audience, as the award is based on an audience vote if I got that right?

EP1C W1N!!! :D

http://theyfiff.webs.com/2010awardwinners.htm

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Angela R. September 19, 2010 11:36 Flag

\o/

Sami Laulajainen September 05, 2010 15:03 Flag

way to go. cool!

Pasi Pitkänen September 05, 2010 08:27 Flag

Congratulations!

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Kalle Max Hofmann August 06, 2010 14:49 Production Leader 8 Thumb-ups
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Assembly 2010

Hannu Hoffrén and me had the chance to give a presentation on the making of Snowblind at the Assembly 2010 in Helsinki - Hosted by Renderfarm.fi!

Renderfarm is a service that allows network rendering of Blender 3D graphics on the home computer of volunteers - while your computer is idle, you can help make the next blockbuster!

In our 1-hour presentation, it became clear that this is a most useful invention for indie film makers. While I basically summed up the entire process of making Snowblind, Hannu showed the accompanying Blender setups in real time and explained how the effects were put together. Of course, we also threw in some finished clips from the film from time to time, which attracted lots of people passing the renderfarm booth.

We even passed around a couple of 3d glasses to show the 3D teaser for Snowblind which led to more excitement. At the end, there was still time to talk a bit about Vampyre Princess 3d - because this project surely will make good use of the brand new Renderfarm.fi implementation inside both Blender AND Wreckamovie!

So this show was kind of a match made in heaven, it was great to meet a lot of wreckers and the nice renderfarm guys, plus we got to play some games, check out new technology and attend interesting presentation at the ArtTech seminars.

Plus, Julius from Renderfarm.fi, Janus from B.U.R.P. (which is the rendering technology Renderfarm.fi is based on) and me had a nice little interview on AssemblyTV, which is broadcast on Finnish cable.

Thanks everyone, was a great time, and see you at Assembly 2011 ;D

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Hannu Hoffrén August 21, 2010 09:33 Flag

Just shared it with you Kalle. I've never shared a folder under public / photos folders, but I guess they'll work the same.

Kalle Max Hofmann August 21, 2010 02:34 Flag

Hey Hannu, great photos! Can I have copies in my drop box folder please?!? ;D

Hannu Hoffrén August 20, 2010 22:06 Flag

Nathan, actually my plan was to show that one frame, but in all that haste that day I messed up my layer & light settings and couldn't figure out in time what I was doing wrong. :P

Here's some photos I took. http://www.dropbox.com/gallery/281834/1/asm2010?h=c67b5e

Nathan Letwory August 13, 2010 10:46 Flag

Agreed, the breakdown of the sequence was very nice to follow. Would've loved to see Hannu try a quick render of the cave/smoke scene - even one frame :)

But great it was!

(null) August 11, 2010 10:26 Flag

The presentations were great, especially Kalle and Hannu talking about Snowblind at the stand itself.

The part where they explained how the sliding bike sequence was done with CGI was particularly impressive.

Hannu Hoffrén August 10, 2010 23:34 Flag

Oh the stake.. completely forgot about it! Yes, it actually might explain the weird lack of hunger. :) But, now that you've mentioned all those.. have to go and quickly try to get some sleep before the urge to the fridge wins.

Kalle Max Hofmann August 10, 2010 22:39 Flag

Let me think.... I had: Lots of pancakes at the hotel, ice cream cone @ Linnanmäki and nice turkish pizza back at home... So I guess the nutritious&good part was that HUGE steak you had saturday night ;P

Hannu Hoffrén August 10, 2010 16:58 Flag

About the weekend's diet, the only thing I had to eat on Sunday was an ice cream cone, some cheese crisps and almost one full litre of cacao drink. Wasn't hungry. This must mean the Hesburger & Pizza Hut meals are very nutritious & good for you, right?

Kalle Max Hofmann August 09, 2010 13:51 Flag

Yeah, was really nice to meet all you guys :D
Totally worth the sleep deprivation and the pizza & burger diet ;D

Samuli Jomppanen August 09, 2010 07:07 Flag

Was nice to meet Kalle Max, and Hannu ofcourse. And a lot of other people too.

Hannu Hoffrén August 09, 2010 06:49 Flag

Great photos, great event, great people, great weekend!! *battles with yearning*

Peter Vesterbacka August 06, 2010 22:12 Flag

Great stuff! Will see you there Saturday!

Angela R. August 06, 2010 21:24 Flag

*smiles*

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